‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

The menace of highly processed food items is a worldwide phenomenon. Even though their intake is particularly high in developed countries, constituting more than half the typical food intake in places such as the United Kingdom and United States, for example, UPFs are taking the place of fresh food in diets on each part of the world.

In the latest development, a comprehensive global study on the health threats of UPFs was published. It warned that such foods are leaving millions of people to chronic damage, and demanded immediate measures. In a prior announcement, a major children's agency revealed that a greater number of youngsters around the world were suffering from obesity than too thin for the historic moment, as processed edibles floods diets, with the most dramatic increases in developing nations.

Carlos Monteiro, professor of public health nutrition at the a major educational institution in Brazil, and one of the review's authors, says that companies focused on earnings, not consumer preferences, are propelling the shift in eating patterns.

For parents, it can feel like the complete dietary environment is opposing them. “At times it feels like we have no authority over what we are placing onto our child's dish,” says one mother from South Asia. We spoke to her and four other parents from across the globe on the increasing difficulties and irritations of supplying a healthy diet in the time of manufactured foods.

In Nepal: Battling a Child's Desire for Packaged Snacks

Bringing up a child in the Himalayan nation today often feels like fighting a losing battle, especially when it comes to food. I make food at home as much as I can, but the moment my daughter steps outside, she is encircled by brightly packaged snacks and sweetened beverages. She continually yearns for cookies, chocolates and bottled fruit beverages – products heavily marketed to children. Just one pizza commercial on TV is all it takes for her to ask, “Is it possible to eat pizza today?”

Even the educational setting encourages unhealthy habits. Her canteen serves sugary juice every Tuesday, which she anxiously anticipates. She gets a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

Some days it feels like the entire food environment is opposing parents who are merely attempting to raise well-nourished kids.

As someone working in the a national health coalition and leading a project called Encouraging Nutritious Meals in Education, I understand this issue deeply. Yet even with my professional background, keeping my school-age girl healthy is incredibly difficult.

These repeated exposures at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not simply about what kids pick; it is about a nutritional framework that normalises and promotes unhealthy eating.

And the statistics mirrors precisely what families like mine are experiencing. A comprehensive population report found that 69% of children between six and 23 months ate junk food, and 43% were already drinking flavored liquids.

These numbers echo what I see every day. An analysis conducted in the district where I live reported that 18.6% of schoolchildren were carrying excess weight and 7.1% were clinically overweight, figures directly linked with the increase in processed food intake and increasingly inactive lifestyles. Further research showed that many Nepali children eat sweet snacks or processed savoury foods nearly every day, and this regular consumption is linked to high levels of dental cavities.

This nation urgently needs tighter rules, better nutritional atmospheres in schools and tougher advertising controls. Until then, families will continue engaging in an ongoing struggle against junk food – an individual snack bag at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My situation is a bit different as I was forced to relocate from an island in our chain of islands that was devastated by a major hurricane last year. But it is also part of the harsh truth that is confronting parents in a part of the world that is enduring the very worst effects of climate change.

“Conditions definitely becomes more severe if a cyclone or mountain explosion eliminates most of your plant life.”

Before the occurrence of the storm, as a dietary educator, I was very worried about the rising expansion of convenience food outlets. Today, even local corner stores are involved in the shift of a country once defined by a diet of healthy locally grown fruits and vegetables, to one where fatty, briny, candied fast food, full of manufactured additives, is the preference.

But the condition definitely worsens if a natural disaster or mountain activity decimates most of your crops. Unprocessed ingredients becomes rare and extremely pricey, so it is incredibly challenging to get your kids to consume healthy meals.

Despite having a steady job I am shocked by food prices now and have often opted for picking one of items such as legumes and pulses and meat and eggs when feeding my four children. Providing less food or smaller servings have also become part of the post-crisis adaptation techniques.

Also it is very easy when you are balancing a challenging career with parenting, and hurrying about in the morning, to just give the children a couple of coins to buy snacks at school. Regrettably, most campus food stalls only offer highly packaged treats and sweet fizzy drinks. The result of these difficulties, I fear, is an rise in the already widespread prevalence of non-communicable illnesses such as adult-onset diabetes and hypertension.

The Allure of Fast Food in Uganda

The logo of a global fast-food brand looms large at the entrance of a shopping center in a city district, tempting you to pass by without stopping at the quick service lane.

Many of the kids and caregivers visiting the mall have never ventured outside the borders of Uganda. They certainly don’t know about the historical economic crisis that inspired the founder to start one of the first worldwide restaurant networks. All they know is that the brand name represent all things modern.

At each shopping center and all local bazaars, there is fast food for any income level. As one of the costlier choices, the fried chicken chain is considered a luxury. It is the place city residents go to observe birthdays and baptisms. It is the children’s prize when they get a favorable grades. In fact, they are hoping their parents take them there for festive celebrations.

“Mum, do you know that some people pack fast food for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from cooked morning dishes to burgers.

It is the weekend, and I am only {half-listening|

Tristan Davis
Tristan Davis

A passionate writer and growth coach dedicated to helping others thrive through actionable strategies and motivational content.